Like so much about QAnon, the movement’s rise to ubiquity defies every logical expectation.
Mary Gaulke: Content strategist, feminist, theater enthusiast, nerd
Category: Content Strategy
Getting actual, hard data about your content can paint a clear – and often surprising – picture. You get that data by performing a content audit.
Gritty came out of an open-ended brainstorm. When’s the last time you heard of an open-ended brainstorming session that actually yielded something so valuable?
Here’s how I define content strategy: It’s making a plan for your content that 1) achieves business goals, 2) provides value to and resonates with audiences, 3) fills a unique role within the broader context of the industry and the publishing environment, and 4) is achievable with current resources.